Stop wasting money on poor-performing influencers
Our world-first AI uses psychology to analyse millions of YouTube videos a month and uncover the ‘human metrics’ you need to predict influencer performance.
Most brands still rely on top-line metrics and ‘good vibes’ to select influencers.
But this method can’t predict performance accurately meaning brands are wasting up to 40% of their influencer budget on poor performers.
When you deal with people, you need to look at ‘human metrics’.
These metrics allows you to truly identify what your top performers have in common so you can stop guessing and find more just like them.
Get startedPredict performance at the click of a button with Trudy Score.
Trudy is trained with your data to identify what makes a high performer for your brand by analysing over 160+ psychometrics across three main categories.
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Created for those who work with creators
at scale
Here's how we do it.
Trudy listens to every word spoken by influencers in their videos, determining their personality profiles and core values. These human metrics predict if they are going to perform for your brand.
Personality insights.
And not only can you predict performance but Trudy gives you personality insights to help you tailor your comms to build stronger relationships with influencers.
Plus all the metrics you're used to.
From audience demographics to engagement rates, Trudy has you covered.
Discover each creator's capability to deliver the metrics your brands needs to grow. Track changes across subscribers, engagement rate, video views and more.
Profile each creator's follower demographics, including age, gender, and geography.
Powering
Trudy was born out of an influencer marketing agency. We made it our mission to make influencer marketing more authentic and efficient for our clients. As such, Trudy is now empowering all marketing agencies alike.
By making influencer selection more effortless and reliable, brands can use Trudy's support for campaigns of any size with no external help.
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