Stop wasting money on poor-performing influencers

Our world-first AI uses psychology to analyse millions of YouTube videos a month and uncover the ‘human metrics’ you need to predict influencer performance.

Join waitlist
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join waitlist
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Most brands still rely on top-line metrics and ‘good vibes’ to select influencers.

But this method can’t predict performance accurately meaning brands are wasting up to 40% of their influencer budget on poor performers.

When you deal with people, you need to look at ‘human metrics’.

These metrics allows you to truly identify what your top performers have in common so you can stop guessing and find more just like them.

Join waitlist

Predict performance at the click of a button with Trudy Score.

Trudy is trained with your data to identify what makes a high performer for your brand by analysing over 160+ psychometrics across three main categories.

Rhea Y.
Influencer values
Brand values
Values match
34%
ROI
0.02

Created for those who work with creators
at scale

Here's how we do it.

Trudy listens to every word spoken by influencers in their videos, determining their personality profiles and core values. These human metrics predict if they are going to perform for your brand

Personality insights.

And not only can you predict performance but Trudy gives you personality insights to help you tailor your comms to build stronger relationships with influencers.

Plus all the metrics you're used to.

From audience demographics to engagement rates, Trudy has you covered.

Dive into creator performance

Discover each creator's capability to deliver the metrics your brands needs to grow. Track changes across subscribers, engagement rate, video views and more.

USA
0%
EN
0%
IT
0%
PL
0%
13-17
0%
18-24
0%
25-34
0%
35-44
0%
Analyse audiences easily

Profile each creator's follower demographics, including age, gender, and geography.

Powering

Agencies

Trudy was born out of an influencer marketing agency. We made it our mission to make influencer marketing more authentic and efficient for our clients. As such, Trudy is now empowering all marketing agencies alike.

Brands

By making influencer selection more effortless and reliable, brands can use Trudy's support for campaigns of any size with no external help.