The standard for understanding influence
Pick the creators who'll actually convert for your brand, not just the ones with reach. Trudy scores creator-brand fit on 160+ psychological signals, weighed against your brand's own profile.
80% higher conversions on average, across 250+ brands.
Free for 7 days. No card needed.
How the world's best brands understand influence.
Creator selection is still a gut feeling dressed up as a methodology.
Follower counts and engagement rates describe reach, not conversion. Vibe checks, past collabs, and what the team thinks of the bio don't get you any closer to a yes or no for your brand.
So influencer selection stays a judgment call: opaque, unrepeatable, impossible to defend in a room. The post-mortem six weeks later is the first real data anyone sees, and by then the budget's already spent.
We think the creator economy deserves better than guesswork. So we're building the evidence layer underneath it.
Trudy puts data behind your gut feel.
The Trudy Score: a 0–100 prediction of how likely a specific creator is to convert for a specific brand. Three sub-scores measured independently, then rolled up. This is the view you see inside the product.
- ✓ High potential to convert their audience
- ✓ Strong fit for health and wellness
- ✓ Strong match with your target audience
Topical overlap between the creator's content and the brand's category, stylistic and narrative compatibility, value and persona alignment, plus brand-safety and creator-safety signals. Does this pairing feel authentic, or bolted on?
Demand-side fit. Audience composition against the brand's target market: demographics, geography, language, observable proxies for purchasing power and willingness to pay, plus preference and lifestyle alignment where inferable.
Attention and persuasion. Retention around sponsored segments, engagement quality, and the psychometric profiles of creator and audience that proxy for trust and susceptibility. Holding product and audience constant, how much incremental conversion does the creator generate?
